Wednesday, November 9, 2011

Get Out the Vote – Robocalls Reach Voters

- by Ben Donahower 

GOTV (Get Out the Vote) robocalls are a valuable campaign tool for candidates who are looking for a targeted and inexpensive method to remind voters about election information. Candidates or their spokespeople can send out pre-recorded messages via phone to thousands of voters simultaneously for a fraction of what it would cost to send campaign literature through the mail. Fact is, people do really forget to vote and the United States has one of the lowest voting rates in the free world hovering around 50% at a time when many European countries average well over 80% turnouts.

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